Cumberland metals case study essay

Login However, the managers were not sanguine about the future since here was a slightly decrease In sales and net income in The performance of the new product was really Impressive in the test and the test company Choleric was eager to make the purchase. The only problem left is to decide what price should the company charge for the new product, and it is a decision case.

It started as being a company that sells highly technical products, as the finished product, then it transitioned to selling products that were used as work in progress materials.

Cumberland metals case study essay

This lead to the company growing very rapidly in the mid- s. Now we are evaluating the merits of the curled metal cushions pads. It is a new technology that Cumberland Metal Industries want handle, which is something they were looking to do in the first place.

So curled metal cushion pads in an exciting industry application that must be carefully considered to the benefit to Cumberland Metal Industries. Industry Overview The following is a educated estimate of the industry because as mentioned in the case there are no statistics for cushion pads in the U.

Also, anywhere from to 13, we leased. About 19, to hammers were in operation during 25 weeks in the year and while being used 30 hours per week.

Although not direct purchasers, there are six influences identified that deal in the purchasing decisions for people who are going to buy. There are no national association in places in this industry to influences how it operates but at smaller regional levels it is possible to do so.

Also the last influencer, is a singular person by the name of Professor R. Strengths Cumberland already has a proven success record with curled metal technology with their innovated Slip-Seal technology.

With one product, they gained 80 percent of the market share. The Slip-Seal was created to handle ERG demanding needs better then anything in the current industry.

That success sounds similar to what they are doing now and the experience they had with the Slip-Seal can lend itself the curled metal pad technology. The curled metal cushion pad seems to be the best in the market in what it does according to the tests in the case.

They are 33 percent faster then asbestos, last a lot longer then either wood or asbestos, they could handle the heat caused by pile driving to be handled with a gloved hand, they posed no health risk versus asbestos pads etc.

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The benefits that this product poses is numerous over the competition coupled the experience Cumberland has with curled metals it is an absolute strength in the pile driving market.

Professor McCormack and other contractors are giving positive reviews of the product. As purchase influencers that hold a large sway in the market. If the curled metal cushion pad technology is introduced in the market, they hold a substantial role in convincing people of their merits. The reviews that we are getting now is free, so that will add credibility to the product if it is introduced because it shows genuine interest in the product based on how it is alone.

Weaknesses Inferred from the case, Cumberland is not very confident of their current holding of 80 percent of the Slip-Seal market. That is coupled with the fact that their sales are dipping, had prompted them to the conclusion of taking on curled metal cushion pads.In less then 20 years, Cumberland Metal Industries has grown from $, thousand dollars in sales to $ million dollars in sales.

It started as being a company that sells highly technical products, as the finished product, then it transitioned to selling products that were used as work in. In less then 20 years, Cumberland Metal Industries has grown from $, thousand dollars in sales to $ million dollars in sales.

It started as being a company that sells highly technical products, as the finished product, then it transitioned to selling products that were used as work in progress materials.

Cumberland Metals Industries developed a new type of cushion pad for pile drivers made of curled metal.

The inch “Cumber-Coil” was tested by two different companies on two different projects and was found to far exceed the performance of the existing market-dominant product, the asbestos. Read this essay on Cumberland Metals Case.

Cumberland metals case study essay

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Cumberland Metals Case - New York Essays

This Case Study Cumberland Metal Industries and other 64,+ term papers, college essay examples and free essays are available now on schwenkreis.com Autor: review • November 5, • Case Study • 5, Words (22 Pages) • 2, Views.

Page 1 of /4(1). Cumberland Metals Case Study Company Overview In less then 20 years, Cumberland Metal Industries has grown from $, thousand dollars in sales to $ million dollars in sales. It started as being a company that sells highly technical products, as the finished product, then it transitioned to.

Cumberland Metals Case Study Company Overview | Ritchie Paul - schwenkreis.com